About
the vision and the team
PFits is a concrete effort to empower small shoemakers and artists to make awesome shoes and drive people towards a new economic model. Democratic. Local shoes for thoughtful individuals.
Carlo Alberto Ferraris
Chief Solutions Officer
Blond IT rock star in Japan. Once a quiet and introverted telecom engineer, he became known in the Land of the Rising Sun for being able to snowboard backwards while eating ramen. Some say three out of four Jakuza leaders have a image of him in the act of meditation tattooed on their chests as sign of respect. Credential: World class IT tactician and strategist. His advice is sought from San Francisco Bay to Tokyo, and his artistic intelligence makes him a core asset. Period.
Attilio Mastrota
Chief Uncertainty Officer
Absolutely unpredictable strategist, world class uncertainty manager, taught the French how to party while studying in Paris. Credential: He has broad experience in multiple industries and a moving passion for meaningful adventures. His rock solid personality makes him stable and resiliant in the face of mistakes and successes.
Annie Lambla
Chief Slack Management Officer
Known as Tough Peach in the USA, she is well known in Europe and Canada to be a fearless badass. She was born in the mighty south, North Carolina, and quickly moved from country to country in search of worthy challenges. She is now PFits' main source of common sense. Credential: Annie launched a Kickstarter campaign before that was cool to promote homemade yogurt by bike. She rode 700 miles for something she believed in. DO NOT test her unless you know what you are doing.